Insights

Digital transformation is – even when it involves using the most modern technology – first and foremost a managerial task. 

No one should blindly follow technological trends simply because everyone is talking about them. So how can you master this process of digital transformation? 

The best way is just to take one step at a time. To do this you need the right partners with right tools. These are know-how in:

- Project management & Knowledge management

- Change management & Risk management. 

Cultivating Choice, experience, and trust
New technologies and new ways to connect with consumers are transforming the retail sector. To compete effectively, traditional retailers should reimagine how they create and capture value, thinking past omnichannel positioning to find the best uses for their assets.

(Source: BCG)

Big retailers are already racing toward a $100 billion high-margin annual revenue prize in retail media. Companies in other industries characterized by extensive customer interaction and deep first-party data - travel and tourism, for example - have a similar opportunity. For companies already implementing personalization programs, retail media can be a high-profit extension of their current efforts.

But building the business is a heavy lift, especially in terms of data, technology, and skills. Amazon has already grabbed a leading share (some estimate as much as $26 billion in 2021 revenue), and other major retailers, including Walmart, Target, and Kroger, are moving fast to establish their own positions. The good news for potential players is that we expect the market to subdivide into one broad, and several specialty, media markets in segments such as consumer electronics, health and beauty, and DIY. Because of the operative dynamics, the top three or so companies in each submarket will dominate, while others will find themselves largely shut out. Time is short for those that want to play.

Next-generation sales brings together the power of analytics, digital tools, agile processes, and people expertise to create an efficient go-to-market strategy—creating cost-effective, organizational efficiencies. BCG helps clients unleash the full potential of digital sales.

(Source: BCG)

In what feels like a minute, the world has gone massively digital. People are doing everything online because of COVID-19, and the strain is showing. To the extent that the global economy is running, it’s doing so on digital sales and distribution. In Europe, performance levels of videoconferencing platforms plunge the minute the US wakes up and goes to work. And besides testing the limits of existing infrastructure, the virus has got tech talent working around the clock.

It’s inevitable that companies looking for ways to counteract the effects of the pandemic on their operations will ask their technology function to bear part of the burden. But they must be strategic about any shifts made to the tech workforce. To ensure that vital digital services remain up and running, organizations must do everything possible to protect mission-critical talent. By showing their support now, companies can create goodwill that will carry over to when better times return.